LexisNexis Danger Options Related Automobile Research: 81% of Customers Enroll in Free Trial When Provided – PR Newswire

July 27, 2022 By admin

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Rising Shopper Curiosity in Related Companies Highlights Untapped Alternatives for U.S. Automakers to Interact, Retain and Improve Buyer Expertise
ATLANTA, July 26, 2022 /PRNewswire/ — U.S. customers wish to hear from their automakers about related providers, security recollects, warranties, insurance coverage reductions and different advantages, in line with a brand new LexisNexis® Danger Options research, "The Driver’s Mindset: Connectivity and Connectedness," revealed at the moment. Insights from greater than 2,000 U.S.-based related automobile house owners1 spotlight the alternatives for automakers to additional interact with their clients, create new and used car model loyalists, and notice the return on funding for related car know-how. 
"Our research exhibits that automakers are at a confluence. Whereas automakers face rising aggressive stress to supply one of the best car possession expertise, and connectivity is mainstream in lots of features of customers’ lives, there nonetheless appears to be decrease shopper activation and conversion charges inside connectivity packages, regardless of the advantages," stated Dave Nemtuda, head of OEM product, U.S. related automobile, LexisNexis Danger Options. "The automotive trade can take motion on these insights to enhance the client expertise, educate customers on the advantages of related providers and assist obtain connectivity-related enterprise targets."    
Shopper Curiosity in Related Companies Highlights Alternatives for U.S. Automakers to Improve Buyer Expertise
Related Automobile Research Highlights:
"Now’s the time for automakers to advance their buyer journeys and develop a complete buyer expertise technique utilizing the superior knowledge and analytics obtainable at the moment, or face shedding to the competitors in a difficult market," stated Greg Ross, related automobile observe lead, motormindz. "Customers are telling us they’re open to the engagement that connectivity supplies and, in lots of circumstances, they anticipate it. Automakers can differentiate themselves from different automakers by creating a singular and high-quality buyer expertise that engages new and subsequent house owners all through the car lifecycle and educates customers on how related providers can assist their wants and busy lives."
"One of many largest takeaways is that by understanding their clients higher, automakers can provide services on the proper time, in a means that makes their clients really feel valued and rewarded," stated Adam Hudson, vice chairman and basic supervisor of related automobile, LexisNexis Danger Options. "That ongoing buyer connection can assist automotive manufacturers proceed to innovate and increase their related providers packages whereas enhancing the consumer expertise. Automakers with totally maximized related capabilities are capable of extra rapidly develop and deploy new providers and partnerships, gaining a aggressive benefit by main the market and rising earnings."
For extra data, obtain the LexisNexis Danger Options Related Automobile eBook or study extra about its suite of choices for automakers.
About LexisNexis Danger Options
LexisNexis® Danger Options harnesses the facility of information and superior analytics to offer insights that assist companies and governmental entities scale back threat and enhance choices to profit folks across the globe. We offer knowledge and know-how options for a variety of industries together with insurance coverage, monetary providers, healthcare and authorities. Headquartered in metro Atlanta, Georgia, we’ve got workplaces all through the world and are a part of RELX (LSE: REL/NYSE: RELX), a worldwide supplier of data and analytics for skilled and enterprise clients. For extra data, please go to www.threat.lexisnexis.com, and www.relx.com.
Media Contacts:
Regina Haas
LexisNexis Danger Options
Telephone: +1.678.896.1463
[email protected] 
Dean Carney
Brodeur Companions for LexisNexis Danger Options
Telephone: +1.646.746.5607
[email protected] 
1 Methodology: A complete of two,045 interviews had been accomplished November 18-30, 2021. The net panel pattern was managed to make sure a consultant pattern of U.S. latest automobile consumers buying a mannequin yr 2017 or newer. Key demographics, together with age, earnings, gender and geographic area, had been monitored to make sure the traits of respondents matched U.S. Census demographic distributions.
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